WORK HISTORY

CHICAGO BLACKHAWKS

Manager, Editorial Content (July 2024 -Present)

• Oversee consistent, brand-driven and omnichannel storytelling across digital and social platforms

• Manage strategic editorial process and comprehensive year-round content calendar

• Lead comprehensive content planning across departments for major team &league events, announcements & initiatives

Manager, Digital (July 2022 -June 2024)

• Strategic lead for content and marketing across website, social, app, email & paid marketing channels

• Oversaw Blackhawks.com and Blackhawks app, including SEO, UX, content layout, page building, push notifications & marketing assets

• Lead editor for al written, email &B2C marketing content

• Responsible for ad trafficking to al owned and paid marketing placements

Digital Content Manager (June 2019 - June 2022)

• Head writer &content team manager for Blackhawks.com

• Writer, host &producer for Blackhawks Insider podcast

• Collaborated with corporate partnerships team to develop sellable assets, channel strategies, prospect pitches &execution of al sponsored digital content

FC DALLAS (MLS)

Sr. Communications Manager (Dec. 2018 -June 2019)

• Strategic digital & social content lead across FC Dallas, National Soccer Hall of Fame, North Texas SC, FC Dallas Youth &Toyota Stadium enterprises

• Public relations lead for player transactions & announcements

Digital Media Manager (March 2017 -Dec. 2018)

• Writer, host &producer for digital shows, plus VT &radio play-by-play role

• Oversaw enterprise-wide website properties &ad trafficking

• Managed &execute organizational email marketing strategy

Sr. Digital Content Coordinator (May 2015 - March 2017)

• Lead reporter &content producer for FCDallas.com &FCDTV

PRODIGAL MANAGEMENT LLC

Marketing & Digital Media Coordinator (Jan. 2015 - May 2015)
Digital Media Coordinator (March 2014 - Jan. 2015)
Digital Media Intern (Aug. 2012 - March 2014)

• Handled marketing & digital for Oklahoma City Barons (AHL) & Energy FC (USL), as well as concerts, rodeos, PBR events & festivals