CONTENT STRATEGY
Captain Foligno
Following the 15-year captaincy of franchise icon Jonathan Toews and a season played without a captain out of respect for his legacy, the Blackhawks were ready to name Nick Foligno the 36th captain in team history ahead of the 2024-25 campaign.
As the content lead on the project, our production and publishing teams were able to plan out and execute a multi-faceted announcement across our channels to not only showcase how Foligno was surprised with the news, but why he was undoubtedly the right choice for the honor.
Campaign Highlights:
Drafting Bedard
As the content lead for the Blackhawks’ NHL Draft coverage each summer, 2023 was a monumental year during a transformative two-month period for the brand — from the moment Chicago won the rights to the No. 1 draft pick all the way through generational talent Connor Bedard’s first days in Chicago.
Working with a cross-functional team across digital, social, communications, corporate partnerships, events & experiences and beyond, we planned and executed comprehensive coverage of the historic moment on-site at draft in Nashville and a team-hosted draft party in Chicago, led a campaign for record jersey sales in the hours after Bedard was selected, and executed a partnership activation with lead sponsor United Airlines across all our coverage.
Campaign Highlights: